The Mars Principles
in Action
Summary

Mars, Incorporated. Chocolate and much more…

Our objective as a business is to put our Principles in action every day, to make a difference for people and the planet through our performance. This objective dates back to the philosophy of Forrest E. Mars, Sr. in the 1930s.

As a privately owned company, we have traditionally communicated more about our brands than about ourselves as a business. But, today people want to know more about the businesses they choose to support. In this, our first major communication about how we put our Principles in action, we share more about who we are and what we stand for. We explain our ambitions as a business committed to our Five Principles, and acknowledge where we are making progress and where we are still seeking the best ways forward. See a summary of how we performed in 2010.

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